When Steve Stoute left the music industry in 2004, he was determined to bring what he learned from his time at Interscope, Geffen, A&M Records, and Sony Music to the advertising world. He founded independent creativeagency Translation, helping artists turncultural currency into financialcurrency. That singular focus forgedgroundbreaking partnerships withJustin Timberlake and McDonalds,created Jay Z and Budweiser’s Madein America Festival and built innovativecampaigns around artist-drivenproperties like The Defiant Ones.Brands have since woken up to thetruth that music moves culture. In the meantime, the music businesswas changing. The internet decimatedthe old business model as musicmoved from CDs to streaming. At first, this obliterated the earningpower of artists, but ultimatelypresented a new opportunity for artiststo harness data and make more directconnections to their fans, generatingmore value for themselves and theirpartners, enabling the smartest artist tothink independently and seek tocontrol their own artistic and financialdestiny. That’s why in 2017 Steve quietly raiseda $70 million Series A led by Google’scorporate umbrella Alphabet alongsideprestigious venture firm AndreessenHorowitz and entertainment giant 21stCentury Fox. With this backing, Stoute unveiled UnitedMasters.